Why Should Someone Hire You?

July 15, 2019 Edie Reinhardt

It should be a simple question. Why should someone hire or refer your business? The problem is few business owners can express what makes them different and better than their competitors. If you want to […]


Are You A Knock-off?

February 18, 2019 Adrian Miller

Many of us have been tempted to buy a “knock-off” because it is less expensive than the name brand.  Generic products at the supermarket, “replicas” of status jewelry, pocket books and clothing and much more […]


Do You Have a Key Differentiator?

October 26, 2017 Sean O’Rourke

How many residential real estate brokers are there in NYC? 30,000? How about financial advisors? Insurance agents and brokers? Lawyers? Bankers? IT companies? Business coaches? Marking firms? Accountants? Bakers? You get the gist. If you’re […]