Marketing

Do You Have a Key Differentiator?

October 26, 2017 Sean O’Rourke

How many residential real estate brokers are there in NYC? 30,000? How about financial advisors? Insurance agents and brokers? Lawyers? Bankers? IT companies? Business coaches? Marking firms? Accountants? Bakers? You get the gist. If you’re […]

Challenges

You Can Fire Clients, But Should You?

October 24, 2017 Sean O’Rourke

Run your own business long enough and you will have ample opportunities to fire clients. Whether they’re not paying, or there’s a personality conflict, to numerous other reasons; firing a client is a fairly common […]

Challenges

Networking as a 2nd Job

October 20, 2017 Sean O’Rourke

My mother offered me sage advice throughout high school and college that I didn’t really take to heart until my late 20’s: “It’s not what you know, it’s who you know.” If there’s a top […]

Small Business

The Mirror Test

March 14, 2017 Sean O’Rourke

One of the foundational arguments in psychology is the notion of nature (genetics) vs. nurture (experience) when it comes to a person’s emotional and mental development. Each camp has compelling evidence to support their theories, […]

Business

Cash is King

February 22, 2017 Sean O’Rourke

“How little you know about the age you live in if you think that honey is sweeter than cash in hand.” Ovid (43 BC – 17 AD) What was true 2,000 years ago is even […]

Business

Solopreneurship vs. Partnerships

January 24, 2017 Sean O’Rourke

My most successful startup – to date – was Syzygy 3.  The “3” stood for William, Cameron, and myself.  Each of us owned 33.3% of the company.  We each secured an important-sounding corporate title.  We […]