Networking Works, If You Work It.

Networking is the art and science of meeting people and building relationships that can benefit your business or career.

Few people would argue that networking is not a viable way to increase your business. But when you find yourself at a networking event, what do you say or do to meet people, connect with them and start building relationships?

  • Be yourself. Be honest and humble. Be someone people will relate to.
  • Listen. “You have two ears and one mouth, so you should spend more time listening than talking.” It’s hard work, so really focus on what the person is saying. It’s an important aspect of forming a connection with like-minded people. Discover your commonalities by asking questions. People enjoy talking about who they are, what they do and why they do it. Be patient and don’t interrupt. Your turn will come around.
  • Find the wallflower “Work the room”, but find the quiet one. Guess what, you aren’t engaged with anyone either. That person may become a good friend or your client. The benefits of networking increase when you connect with more people.
  • Start a conversation. “What do you do?”, “How did you get started in your field?”, “What are the challenges you face?”…Networking begins when you take those challenges and explore the ways in which you might be able to help.
  • Be pleasant, not pushy. The hard sale is out of style, no one wants to be sold at a networking event. Remember, it about them, not about you. Let the other person direct the conversation, but be engaging so that you keep it going.
  • Enjoy helping people. Be helpful.  People want to do business with two fundamental types of people—people they like and people who help them. Maybe that help is as simple as making a connection. Connecting two people with each other potentially helps them both and people like working with helpful people.

After the event, you should sort through your new contacts and file their contact info where you can easily locate it.

Do not add them to your newsletter, blog or marketing list without their permission. Following up with a contact is a good idea as long as you avoid signing them up to receive something they haven’t requested. Adding someone to a mailing list without his or her express permission is spam, plain and simple. You took the time to attend a networking event, to mingle and connect with people before collecting their contact information. Don’t throw all that effort away by wasting their time with unwanted noise.

Good Luck and Network, Network, Network.

It will build your sphere of influence and you will connect with new people.

 

Steve Isaacson
About Steve Isaacson 4 Articles
Steve Isaacson. Professional. Creative. Experienced. After working in the Live Music business for many years, Steve began his journey into the Printing and Graphics fields by working with his dad to create M&M Bindery - one of NYC’s best print finishing operations. He started his firm, Isaacson Associates - a full-service printing brokerage in 1979. It has completed thousands of print projects for entrepreneurs to Fortune 500 companies. Steve has over 40 years of knowledge + creative experience and his goal is to “Make First Impressions Last” by using “old school” marketing techniques to promote his clients’ brands. While always an entrepreneur, Steve loves spending time with Carol, his wife of almost 30 years and his family & friends. Steve also serves his community as a member of the Environmental Commission and on the Board of Directors for the Northern Valley Earth Fair (Northern Bergen County, NJ). For all of your printing needs, you can connect by email at steve@isaacsonassociates.com and by phone at 212:226.4477.

31 Comments

  1. I’m really enjoying the theme/design of your web site. Do you ever run into any web browser compatibility issues? A few of my blog readers have complained about my site not operating correctly in Explorer but looks great in Safari. Do you have any solutions to help fix this issue?|

  2. Simply want to say your article is as astounding. The clearness in your post is simply great and i can assume you are an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.|

  3. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is great blog. A fantastic read. I’ll definitely be back.|

  4. I do not even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!|

  5. Howdy, There’s no doubt that your web site could possibly be having internet browser compatibility problems. Whenever I take a look at your website in Safari, it looks fine but when opening in IE, it has some overlapping issues. I merely wanted to provide you with a quick heads up! Aside from that, excellent blog!|

  6. Can I just say what a relief to uncover someone who genuinely understands what they are talking about over the internet. You actually understand how to bring an issue to light and make it important. More people should read this and understand this side of your story. I was surprised that you’re not more popular since you most certainly possess the gift.|

  7. Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.|

  8. Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but instead of that, this is excellent blog. A fantastic read. I will certainly be back.|

  9. What you wrote made a great deal of sense. However, what about this? suppose you added a little information? I ain’t saying your content isn’t solid, however what if you added something to possibly get people’s attention? I mean BLOG_TITLE is kinda plain. You could peek at Yahoo’s front page and see how they create article headlines to grab people to click. You might add a related video or a related picture or two to grab readers excited about what you’ve got to say. Just my opinion, it would make your posts a little bit more interesting.|

  10. Hello, I do believe your blog might be having browser compatibility problems. When I take a look at your site in Safari, it looks fine however, if opening in IE, it has some overlapping issues. I just wanted to give you a quick heads up! Aside from that, great site!|

  11. You could certainly see your enthusiasm in the article you write. The world hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time go after your heart.|

  12. Hi there, just became alert to your blog through Google, and found that it’s truly informative. I’m going to watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!|

  13. Having read this I believed it was rather enlightening. I appreciate you finding the time and energy to put this informative article together. I once again find myself personally spending a lot of time both reading and posting comments. But so what, it was still worthwhile!|

  14. I’m really enjoying the theme/design of your weblog. Do you ever run into any web browser compatibility issues? A small number of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Safari. Do you have any recommendations to help fix this issue?|

  15. hello there and thank you for your information – I have certainly picked up anything new from right here. I did however expertise some technical issues using this website, as I experienced to reload the site a lot of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for a lot more of your respective intriguing content. Ensure that you update this again very soon.|

  16. hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise some technical points using this web site, since I experienced to reload the web site many times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Well I’m adding this RSS to my email and could look out for a lot more of your respective fascinating content. Make sure you update this again very soon.|

  17. hello!,I love your writing very much! percentage we be in contact extra approximately your article on AOL? I need a specialist in this space to resolve my problem. Maybe that’s you! Taking a look forward to peer you. |

  18. Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any assistance is very much appreciated.|

  19. Hello There. I found your weblog the usage of msn. That is a very neatly written article. I’ll be sure to bookmark it and return to learn extra of your helpful info. Thanks for the post. I’ll certainly comeback.|

Leave a Reply

Your email address will not be published.


*